Project
Expanding the Juan Valdez brand with new stores for all coffee lovers posed an exciting challenge. In my capacity as Creative and Art Director, my task was to craft powerful and impactful images for the social media campaign announcing these new store openings in different cities across Ecuador. I chose to spotlight our products as heroes in each post, accompanied by beautiful typography highlighting the "Coming Soon" message and the city where the stores would be located. Collaborating with the team, we devised a three-stage campaign: first, a teaser to build anticipation; second, a reveal of the city; and finally, a grand opening invitation to our consumers. The end result? A stunning campaign of which we're immensely proud.
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AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Gonzalo Arrieta / Marìa Elisa / Andres Ramirez
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Pablo Olmedo
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Gonzalo Arrieta / Marìa Elisa / Andres Ramirez
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
